Some of these images haven’t transferred in the same way but it shows the idea of some text ideas and fonts I’ve been looking at, and also some name ideas for my magazine.

I’ve been thinking about various names for my magazine. Looking at the Dennis website, it’s clear that “The Week” misses the demographic I’m looking at, i.e. 16 to 25 year olds that are higher class, so my magazine could be a version of “The Week” aimed at that group, or it could be a completely new title.

Here are some ideas I’ve had:

* The Student’s Week – The only slight limitation with this name is that people who aren’t students in that age group could think that it’s not for them.

* The Weekend – I thought this works well because it extends the original name, like “The Weekday” magazine that already exists. It’s also short and snappy.

* All Week Long – This shows that the magazine represents the whole week. It can therefore cover a wide variety of topics.

* The 16 to 25’s Week – This shows specifically what the age range is for the readers.

* Preparation For The Week Ahead – This title implies that there’s lots to be found out about and learn about in order to be ready for any exams and tests that may come up in the near future.

* The Week’s Young Lives – From this title, we assume that this newspaper is dealing with young people, who still have their lives ahead of them.

* The Week’s Young Living – This assumes the same thing as the “Young Lives” title, but just written in a slightly different way.

Here are a list of titles that aren’t related to “The Week”:

* Life – This implies that the magazine is there to help with how people’s lives are going and to suggest different things to help.

* Pulse – This makes the magazine sound like it’s good at keeping up with the times.

* Vibe – This title gives the magazine a catchy feel for the readers.

* Current Affairs – A title like this implies that the magazine could be trying to be simple and straight forward. It also shows that it’s not trying to be over the top.

* Young & Free – This title sounds very open. It makes the reader interested because they feel that they are able to just casually read the magazine and not worry about anything.

* Young Folks – This is also a title that sounds very laid back and chilled out.

* Young Forever – This is an interesting title as it’s not true, but shows the feelings of people aged between 16 and 25 as they feel like they’ll be young forever.

* Young Lives – This is similar to “The Week’s Young Lives” but just as it’s own magazine. It would probably also have it’s own style.

From looking at the Dennis website, it’s become clear that the Magazine, “The Week” covers an age range of about 35 to 54 years. “The Week Junior”, it’s younger version designed for children, covers an age range of about 8 to 14 years. This leaves a gap in between. The useful thing about this, is that my magazine aims to cover an age range of about 16 to 25, which is currently missing from “The Week” coverage. With this age range, many different topics in life can be covered. For example:

1. Learning to drive a car 2. Getting a job 3. Apprenticeships 4. Gaming 5. University 6. Sixth Form 7. Going on holiday with friends 8. Moving out of home 9. Getting a pet 10. Money and finance 11. Sport

Obviously right now, the current affairs affecting people are Coronavirus, Black Lives Matter, and the Economy. All of the things in the above list can be affected by these current affairs.

I haven’t decided yet whether to use “The Week” as my magazine because of the missing age that my magazine will cover or whether to come up with a completely new magazine altogether.

Dennis publishing is a website that publishes magazines based on peoples interests. They don’t cover a huge range of different topics, but the topics they do cover are done very well. You can find information on cycling with the magazine “Cyclist”, information can be found on gaming with the magazine “Minecraft World”, technology can be found with the magazine “WebUser” and current affairs is something that the magazine “The Week” can provide.

When it comes to current affairs, it’s not only “The Week” that gives helpful information, but also “The Week Junior” plus a science magazine known as “Science + Nature”. Dennis is a very helpful website to visit when it comes to finding out about current affairs magazines. Interestingly, the readership of “The Week” is roughly 35 to 54 year olds and there’s a split of 50% male and 50% female readers, and “The Week Junior” has a readership aged roughly 8 to 14 year olds, therefore by my magazine being aimed at 16 to 25 year olds, it sits right in the middle of these two magazines.

Looking at the Dennis website, it explains the following about it’s magazines:

“The Week”

The Week is the perfect antidote to modern media’s overkill. Its appeal is completely different from any other mainstream media. It seeks to simplify and explain the world, providing context and clarity to complex issues.

Globally, The Week is one of the fastest growing print magazines of the last decade. The print magazine’s success has been recently matched by the rapid growth of its award winning digital editions and daily news websites, http://www.theweek.co.uk and http://www.theweek.com and its digital advertising growth.

• 74% of our readers do not read a daily newspaper (NRS)

• Our daily news site, TheWeek.co.uk reaches 2.1m global unique users per month
• The Week has won a range of awards including Consumer Magazine of the Year in 2012 and 2015
• The Week Junior, The Week’s first paid for print extension launched in 2015, aimed at smart and curious 8-14 year olds 
• 50% male, 50% female readership. 69% AB profile. The readership core is aged between 35-54, at the peak of their profession and earning power

“The Week Junior”

The Week Junior is the UKs fastest growing children’s magazine, expertly designed to engage young readers and help them to make sense of the world.

• A multi award winning, weekly magazine for curious, smart 8-14 year olds
• Intelligent, trusted and safe content, covering the news, science, animals, people, entertainment, books, sport, puzzles and more
• Expertly crafted with curated content to inform, engage, entertain and empower young people to think for themselves
• Encourages a child’s love of reading and promotes debate and discussion between friends, within the family and in the classroom
• Loved by children and supported by schools and parents
• Delivered from a trusted brand to join THE WEEK family

Having looked at some of the front covers of both these magazines, I can see that they have a lot of information and look quite cluttered. The headings on both have similarities in that they use the same recognisable font, but “The Week” is written straight and “The Week Junior” uses the text in a wavy way which would look more interesting to children it’s aimed at, as it’s less formal. I can think about this when I design my front cover. I’d probably prefer a less cluttered cover but if it was a version of “The Week” I might need to make it more cluttery to fit in with the way the other magazines look. Or it could be that the age group I would be aiming at would prefer a less cluttery look to a magazine cover.

What does the term “Socially Active” mean?

If someone’s “Socially Active”, it means that they spend a lot of time in the company of other people.

My magazine should appeal to an audience of 16 to 25 year olds who are socially active. Examples of magazines that are currently available to this group would be things like:

1. Kiplinger 2. Money Week 3. Science + Nature 4. The Week (British Version) 5. The Week Junior 6. The Week (American Version) 7. The Weekday

Current Affairs are things to do with political or social interest and importance happening in the world at the present time.

I have chosen to do a magazine for my NEA Media A-Level. I chose this because I feel that I could work quite well on it by myself, and not have to worry about working with other people too much. I enjoyed working on the “i” Newspaper project a month or so ago in which a dragon was found in Bristol, so I feel that I may be able to do a good job on something that’s quite similar.

To do list:

~ Research magazines

~ Look at front covers to get ideas

~ Think of a magazine name

~ Think about audience

~ Think about structure

This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates. I’ll be looking at Lake District magazines.

Ideas for blog and magazine names:

Slate,

Pike,

Peak,

Tarn,

Crag,

Sheep,

Lake,

The Daily Grazer,

Mere,

Water,

Peaks & Pikes,

Cairn,

The Cumberland Sausage,

The Cumberland Standard,

The Cumberland…. ,

Your Cumberland,

Cumberland Today,

Daily Dale,

Cumbrian,

Cumbria,

Cumberland,

Crinkle Crags and Creases,

Summit,

Helm,

Haystacks,

Valleys,

Mountains