Dennis publishing is a website that publishes magazines based on peoples interests. They don’t cover a huge range of different topics, but the topics they do cover are done very well. You can find information on cycling with the magazine “Cyclist”, information can be found on gaming with the magazine “Minecraft World”, technology can be found with the magazine “WebUser” and current affairs is something that the magazine “The Week” can provide.
When it comes to current affairs, it’s not only “The Week” that gives helpful information, but also “The Week Junior” plus a science magazine known as “Science + Nature”. Dennis is a very helpful website to visit when it comes to finding out about current affairs magazines. Interestingly, the readership of “The Week” is roughly 35 to 54 year olds and there’s a split of 50% male and 50% female readers, and “The Week Junior” has a readership aged roughly 8 to 14 year olds, therefore by my magazine being aimed at 16 to 25 year olds, it sits right in the middle of these two magazines.
Looking at the Dennis website, it explains the following about it’s magazines:
“The Week”
The Week is the perfect antidote to modern media’s overkill. Its appeal is completely different from any other mainstream media. It seeks to simplify and explain the world, providing context and clarity to complex issues.
Globally, The Week is one of the fastest growing print magazines of the last decade. The print magazine’s success has been recently matched by the rapid growth of its award winning digital editions and daily news websites, http://www.theweek.co.uk and http://www.theweek.com and its digital advertising growth.
- 74% of our readers do not read a daily newspaper (NRS)
- Our daily news site, TheWeek.co.uk reaches 2.1m global unique users per month
- The Week has won a range of awards including Consumer Magazine of the Year in 2012 and 2015
- The Week Junior, The Week’s first paid for print extension launched in 2015, aimed at smart and curious 8-14 year olds
- 50% male, 50% female readership. 69% AB profile. The readership core is aged between 35-54, at the peak of their profession and earning power
“The Week Junior”
The Week Junior is the UKs fastest growing children’s magazine, expertly designed to engage young readers and help them to make sense of the world.
- A multi award winning, weekly magazine for curious, smart 8-14 year olds
- Intelligent, trusted and safe content, covering the news, science, animals, people, entertainment, books, sport, puzzles and more
- Expertly crafted with curated content to inform, engage, entertain and empower young people to think for themselves
- Encourages a child’s love of reading and promotes debate and discussion between friends, within the family and in the classroom
- Loved by children and supported by schools and parents
- Delivered from a trusted brand to join THE WEEK family
Having looked at some of the front covers of both these magazines, I can see that they have a lot of information and look quite cluttered. The headings on both have similarities in that they use the same recognisable font, but “The Week” is written straight and “The Week Junior” uses the text in a wavy way which would look more interesting to children it’s aimed at, as it’s less formal. I can think about this when I design my front cover. I’d probably prefer a less cluttered cover but if it was a version of “The Week” I might need to make it more cluttery to fit in with the way the other magazines look. Or it could be that the age group I would be aiming at would prefer a less cluttery look to a magazine cover.
The WeekEND 